The Social Media Manager Toolkit

We’re Laura and Laura.

We’re both social media managers and we’re the founders of the Social Media Managers Hub Facebook group (1800+ members and growing fast). Our social media manager friends all seemed to struggle with the same group of problems:

• How do I get more clients?
• How do I price my services?
• How do I look professional when pitching for, and working with clients?
• How do I manage my client relationships?

So we decided to make your life as a social media manager a little easier by providing you with the things you need to attract bigger, and better paying clients to provide you with a reliable and consistent income.

Stop spending valuable time searching for the best way to present a proposal, or onboard a new client. Ditch the worry that others are more professional, giving more value, or doing better than you.

We’re giving you all the tools you need to find, onboard and work with clients in a professional way, that turns them into repeat customers.

You’ll be learning from our first hand industry experience as we’ve designed the social media manager's toolkit to help you navigate around the holes we fell straight into!

#1. How Do I Make A Powerful First Impression With Professional-Looking Communications?

We’re starting here because this is the linchpin of the Social Media Manager’s Toolkit. There’s a lot of back and forth when working with a new client.

Plain black and white documents don’t exactly scream ‘I am worth investing in’. And if you’re not confident about the communications you're sending you’ll hold yourself back from pitching for clients and following up on leads.

So how do you make your communications deliver a stunning first impression?

And how do you make sure you haven’t missed anything? Have you included everything they’re expecting? Your own suite of templates would make this effortless. Get a new client, pop open your templates folder, pull out the required template, type in the details, et voila, you’re good to hit send. In minutes.

What’s that? Don’t have a suite of templates?

Well you could make your own – that could take you several (hundred) hours and bucket loads of tears (why won’t that text box line up with the image, how do I get all this to fit on one page anyway)….or you could just use ours.

Confidently give a professional first impression with these tried and trusted Client Onboarding templates.

• Editable Proposal Template – Add your own information, photos, invoice terms, onboarding process and testimonials. Change the colours and fonts to match your brand.
• New Client Checklist – 6 things your client needs to have in place for you to be able to do your job. And 2 questions you need to ask them before you get started.
• New Client Kick-off Questionnaire – Just copy and paste these questions into Google Forms or Typeform, and you’re ready to send out a professional information-gathering questionnaire to your new client.
• Invoice template – so you can quickly create professional looking invoices.
• Client Management Trello Board – we set up the board so you can copy the system we use to manage our social media clients.
• Competitions T&Cs Template – Adapt these T&Cs if your client asks you to run a competition on social media for them.
• Results Reporting Template – Use to report progress on all channels for your retainer clients.

I have only been working as a social media manager for 3 months after gaining my qualification.  So, I am still very much in the start-up stage where everything seems slightly overwhelming! The templates alone are worth the investment, and they were the selling point for me – they are so convenient and easily adaptable to your branding.

Sam Kirk
Social Media Manager

#2. How Do I Get More Clients & What Do I Sell Them?

There are business out there that need your social media skills. Let’s find them, showcase your talents, and pitch irresistible services they’re eager to say ‘yes’ to.

Inside the Selling Your Services module you’ll find:

• 7 income-generating ideas for your business – Try one, try them all, pick and choose the ideas that sound good for you.
• Quick-fire guide to finding new clients – Works whether you’re just getting your business started, or you’re ready to add a new client to your existing business.
• The 4 essentials you MUST have in place BEFORE you start taking on clients (plus  5 things that’ll make your life easier)
• 8 ideas for content for your OWN social media platforms – because it’s so much harder to market your own business than someone else’s.

Step-by-step guide to optimize your Facebook profile to attract and convert new clients.

• Everything you need to sell and host a Power Hour so you can quickly generate £99+ for 60-minutes work.
• Everything you need to complete a social media audit – sell as as stand alone service or use to pitch your SMM services to potential clients – incl. report template to send client.
• Increase Your Income By Hosting Workshops – Including how to make it a sell-out success, how to host it, and a customizable presentation template.

… the social media manager's toolkit was exactly what I needed to get a new fresh view and kickstart. Especially the section about what we should be charging, made me realise that I have massively undercharged. So today I let a client go, that was paying too little and it feels great. If you get paid little they don't value the work you put in and what it takes. Thank you, Laura Moore and Laura Davis this was exactly what I needed. I am excited for what is to come! #icandoit.

Hete Harvey
Social Media Manager

#3. How Do I Handle Client Relationships?

What if they have a complaint? What if they want to pay less? What if they want me all hours?

Those were the kind of questions that kept us up at night too, so we created a whole section to help you deal with the most common client challenges. Stop fretting about what might happen, and instead feel confident you have all the tools and skills to handle whatever comes up.

The Client Relationship module includes:

• 7 stressful problems every social media manager faces at some point – training video to help you troubleshoot these common problems.
• How to deal with push-backs on pricing (and how to avoid that happening in the first place).
• How to handle rejection of your proposal.
• How to give yourself a pay rise.
• The right way to deal with complaints – no need to live in fear of this happening  because now you’ll know how to handle them professionally and successfully.
• How to handle clients who provide no content for you to work with.
• Dealing with demanding clients – including tackling scope creep, and 24/7 attention requests.
• Late payment – how to avoid it, and how to deal with it when/if it happens.

This kit has EVERYTHING a social media manager needs to hit the ground running. It is not just templates, but advice, ideas and training content from various industry experts (who have been there and done that) that give it that edge against anything else out there. All I can say is, this has everything you need – buy it!

Caroline Doyle
CDF Marketing Consultancy

#4. How Do I Set My Prices?

Setting your prices can be a nightmare balancing act. You have no idea what everyone else charging.

You don’t want to look embarrassingly cheap. But you don’t want to be so expensive they laugh out loud at your proposal. How does anyone ever get this right?

Get The Social Media Manager Toolkit or the other courses from the same one of these categories: Social Media Manager, Social Media, Toolkit, The Hub, Course for free on Share Cloud Link.

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